E-commerce Checkout Optimization
Checkout abandonment: a crucial experience gap in e-commerce business
Checkout abandonment means lower revenue and higher cost per acquisition – causing brands to lose billions in yearly sales revenue. As more consumers shift to online and mobile shopping with the digital movement, reducing abandonment is critical to a healthy e-commerce business. Creating an effective shopping experience can help dramatically reduce the impact of abandonment on your business.
Streamlined digital experiences are key drivers of growth
Many of the friction points in checkout flow can be attributed to a poor user experience. Employ the best practices in checkout design to reduce user frustrations and offer an enjoyable experience, allowing you to increase conversion rates. Investing in customer experience can pay off big in the long run.
Join the ranks of checkout leaders
A high-converting, stable checkout process is the lever to gain a competitive advantage in the market. Compare your checkout completion rates to that of top performers to ensure you are achieving adequate growth. By tracking and analysing key metrics you can determine the effectiveness of your checkout experience.