AIQ TALKS: Srinivas Mohan, Indian Visual Effects Supervisor
The visual effects industry has evolved from optical techniques to digital production, and AI is now opening another chapter. In this episode of TOI AIQ Talks, Mayank, Founder & CEO, ADROSONIC, speaks with Srinivas Mohan, Indian Visual Effects Supervisor, about how Artificial Intelligence and Generative AI are changing VFX, cinema and creative work.
AI is already being used across concept art, visualisation, rotoscoping and relighting, with particular value in helping filmmakers explore ideas before production. But the conversation also addresses the limitations. In production, inconsistent outputs can affect quality, budgets and timelines, making targeted applications more practical than replacing entire creative workflows.
The discussion moves beyond VFX to a broader question of AI adoption. Mayank emphasises starting with the problem, not the technology, and using AI where it can improve a defined workflow or outcome. As repetitive work becomes increasingly automated, creative direction, judgement, expertise and accountability become more important.
The conversation offers a practical view of where AI is creating value today, where human capability remains essential, and how organisations can approach the technology with greater purpose.
About AIQ Talks
AIQ Talks, The Times of India’s thought leadership series, brings together business and industry leaders to examine the impact of AI across sectors. As the AI Knowledge Partner, ADROSONIC contributes to the series through conversations led by Mayank, Founder & CEO.
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