Challenges

  • Disjointed user experience with no control over communication preferences.
  • No unified interface for updating interests or profile details across marketing and commerce systems.
  • Lack of actionable behavioural data to tailor campaigns meaningfully.

Solutions

  • Created a fully custom Preference and Profile Centre accessible via email footers, welcome journeys and Lippert Store accounts Enabled users to manage personal information like name, age range, zip code, birth month and SMS preferences through an intuitive interface.
  • Allowed granular control over subscriptions: from blogs and promotions to niche products like OneControl and RV Tech Bridge.
  • Developed a dynamic interest grid with conditional questions across categories including RV, Marine, Towing, Automotive Accessories, Outdoor Activities and Motorsports.

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